Before you ever launched your first marketing campaign, you took time to do your research and learn all you could about your targeted audience. It was the smart thing to do and now, you need to do the same when you expand your marketing efforts internationally. When creating a marketing plan or when deciding which strategy to use, you need to understand the behavior patterns of the consumers you’re targeting. That’s a big part of running any business.
If you haven’t done your research, you won’t know what steps to take to reach these consumers. You need to change your strategies to match the needs and wants of your potential customers in order for them to be effective. Many things influence buying, which is why understanding consumer behavior can lead your company to international marketing success.
What Influences Consumers to Buy One Brand Over Another
Many things influence consumer buying. For example, where someone lives and the family’s household income plays a major role in what consumers buy. Wealthy consumers normally buy name brand products while those living near or below the poverty level usually buy off-brand products or the cheapest brand they can find.
The circle of friends people socialize with also influences what consumers buy. Some people, especially teenagers want to wear the same name brand clothes as their peers and have the same cell phones, computers and so forth. They visit many of the same restaurants and retail stores, so you can see how socialize makes a difference in what consumers buy.
The values parents teach their kids as they grow up will determine how they distinguish necessities from luxury items. If a person is raised to understand the importance of saving money for the future, they’re usually thriftier and choose what they buy carefully. On the other hand, those who are not taught to save and plan for their future tend to buy on impulse when they see something they think they want.
How Does Understanding Consumer Behavior Help Lead You To Success?
Understanding consumer behavior gives you the foundation you need to achieve success whether you’re marketing internationally or locally. When you understand how consumers think and feel it will help you understand what makes them choose one brand over another. This information gives you the opportunity to fine-tune your advertisements. You can tailor your marketing strategies to match your consumer’s wants and needs, which makes them more effective.
When you know what your targeted audience really wants, you can spend your resources catering to their real needs instead of wasting time and money on creating ineffective advertisements. However, before you can conduct the necessary research, you’re going to need a way to communicate efficiently. Here at Lighthouseonline.com, we offer all the services you’ll need to conduct your research and communicate within the foreign market.
In short, conducting research to learn about consumer behavior and what drives people to buy the products they do, will take much of the guesswork out of international marketing. It will help you create strategies that get results and our professional interpreters and translators can take care of all your communication needs. Once you have gathered all the necessary information, you’ll be ready to reach out and market your company on an international level.